French teens, value style, the 'look' that compliments individual personality, while the German teens are less image-orientated, and look for functionality and practical comfort that will allow them to move freely in their clothes - with just a hint of elegance to acknowledge femininity. The research was designed to give Lycra a deeper insight into teen values and attitudes towards apparel, shopping behaviour, purchasing patterns and what makes a brand 'cool'. Email Address Password Forgot your password? At the heart of fashion needs is the desire to 'look good and feel good'. The Turkish denim industry has many competitive advantages in the international market, particularly in terms of its quality, extensive product range and designs.
Leyla. Age: 23.
Each country showed quite different and strong trends.
Sidney. Age: 20.
Europe: Lycra Research Focuses On Teens
Receive our latest content delivered right to your inbox. Protective equestrian wear brand Airowear is entering the rugby apparel sector with a new collection of protective apparel Fibers Mexico, an affiliate of fibre giant Invista, has bought Alfa's stake in its apparel business facility in Monterrey, Mexico. It has clearly defined the different dynamics in each market and will help us target our communications more effectively.